Privacy Policy

1. Introduction

West Michigan Home Pros (“West Michigan Home Pros,” “we,” “us,” or “our”) operates the West Michigan Home Pros platform, including our website at westmichiganhomepros.com and related services (collectively, the “Platform”). This Privacy Policy describes how we collect, use, share, and protect your personal information when you use the Platform.

By using the Platform, you agree to the collection and use of information in accordance with this Privacy Policy. If you do not agree, please do not use the Platform.

2. Information We Collect

2.1 Information You Provide Directly

• Account Information: Name, email address, phone number, and password when you create an account.
• Homeowner Information: Property address, ZIP code, job descriptions, budget preferences, and photos you upload with job posts.
• Pro Profile Information: Business name, trade category, service counties, license number, insurance information, profile photo, bio, and photo gallery.
• Communications: Messages sent through the Platform between homeowners and Pros.
• Payment Information: For Pros with paid subscriptions, payment method details are processed by our payment processors (Stripe, BTCPay Server). We do not store full credit card numbers.

2.2 Information Collected Automatically

• Usage Data: Pages visited, features used, time spent on pages, and interactions with the Platform.
• Device Information: Browser type, operating system, device type, IP address, and approximate location.
• Cookies and Similar Technologies: We use essential cookies for authentication and session management. We may use analytics cookies to understand how the Platform is used.

3. How We Use Your Information

We use the information we collect to:

• Create and manage your account.
• Connect homeowners with Pros by displaying relevant Pro profiles and job postings.
• Facilitate communication between homeowners and Pros.
• Process subscription payments for Pros.
• Send account-related notifications (job matches, messages, subscription status).
• Improve and optimize the Platform.
• Detect and prevent fraud, abuse, and violations of our Terms of Service.
• Comply with legal obligations.

4. How We Share Your Information

We share your information in the following circumstances:

• With Other Platform Users: Pro profiles (including name, business name, trade, service area, license and insurance information as listed by the Pro, profile photo, bio, and reviews) are visible to homeowners browsing the Platform. Homeowner job posts (including description, trade category, budget range, urgency, city, and ZIP code) are visible to Pros.
• With Service Providers: We use third-party services for payment processing (Stripe, BTCPay Server), hosting, and analytics. These providers receive only the information necessary to perform their functions and are contractually bound to protect it.
• Legal Compliance: We may disclose information if required by law, court order, or governmental regulation, or if we believe disclosure is necessary to protect our rights, your safety, or the safety of others.
• Business Transfers: If West Michigan Home Pros is involved in a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction.

We do not sell your personal information. We do not share your information with third parties for their own marketing purposes.

5. Data Retention

We retain your personal information for as long as your account is active or as needed to provide you with the Platform. If you close your account, we will delete or anonymize your personal information within a reasonable timeframe, except where retention is required by law or for legitimate business purposes (such as fraud prevention, dispute resolution, or enforcement of our Terms).

6. Your Rights & Choices

Depending on your jurisdiction, you may have the right to:

• Access: Request a copy of the personal information we hold about you.
• Correction: Request that we correct inaccurate or incomplete information.
• Deletion: Request that we delete your personal information, subject to legal retention requirements.
• Portability: Request a copy of your data in a structured, machine-readable format.
• Opt-Out: Unsubscribe from non-essential communications.

To exercise any of these rights, contact us at admin@westmichiganhomepros.com. We will respond within the timeframes required by applicable law.

7. Security

We implement reasonable technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. However, no method of transmission over the Internet or electronic storage is 100% secure, and we cannot guarantee absolute security.

In the event of a data breach that affects your personal information, we will notify you as required by applicable law.

8. Michigan-Specific Disclosures

Under Michigan's Identity Theft Protection Act (ITPA), we are required to notify Michigan residents of any security breach involving their personal information. We will provide such notice in accordance with the ITPA.

9. Children's Privacy

The Platform is not intended for children under 13 years of age. We do not knowingly collect personal information from children under 13. If you believe a child under 13 has provided us with personal information, please contact us and we will delete it.

10. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of material changes by posting a notice on the Platform or by email at least 14 days before the changes take effect. Your continued use of the Platform after the effective date constitutes acceptance of the updated Privacy Policy.

11. Contact Us

If you have questions about this Privacy Policy or wish to exercise your rights, contact us at:

Email: admin@westmichiganhomepros.com

Mail: West Michigan Home Pros, Paw Paw, MI 49079